Wednesday 2 January 2013

BoomBox: The London club that inspired a fashion phenomenon

BoomBox was a fashion focused club which took place every sunday, you could only get in if you were looking your best. Celebrities from all over the world would party at BoomBox. The club was at it's busiest around London Fashion Weeks. The likes of Naomi Campbell, Lindsay Lohan and Kelly Osborne may all have dropped in, but BoomBox isn't serious, posey or full of egos; it's fun, inclusive and unpretentious. London's East End club symbolised a new surge of creativity that has reawakened London's fashion set. Shoredich in east london  is now set to be Londons most fashion forward community. Music, comedy and fashion events have become really common in the community, but has these events made young people lose sight of individuality?  When BoomBox was at it's peak young people were inspired to be individuals and dressing very eccentric, edgy, show stopping and flamboyant. A relaunch of BoomBox in 2013 would be great, but would it be the same as individuality is so hard to find these days?

 

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